the results.

clarity & confidence.

The new brand identity clearly communicates Migrate’s mission, to help international healthcare professionals find meaningful careers in the UK, giving users confidence from the very first interaction.

designed for humans.

A modern, human-centered visual design system balances professionalism with approachability, reflecting Migrate’s role as a trusted partner for both candidates and healthcare employers.

inspired by migration.

From a logo design inspired by the concept of migration, to a colour palette and typographic hierarchy fuelled by energy and passion, this brand was built to scale with the business.

The client.

Migrate is a UK-based digital recruitment platform dedicated to connecting international healthcare professionals with career opportunities across the UK. Focused on transparency and accessibility, Migrate helps candidates from around the world navigate complex recruitment and relocation processes with clarity and confidence.

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The goal.

Migrate needed a brand that would:

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Clearly communicate the mission of connecting international talent with UK roles
Build trust with candidates navigating complex recruitment and immigration journeys
Feel professional yet approachable, suitable for global audiences
Provide a flexible visual system that could grow with the business

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The solution.

Odd Ltd delivered a comprehensive brand identity designed to reflect Migrate's mission, values, and global ambition — turning a bold idea into a visual system built to last.

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Brand strategy:

Defined Migrate’s positioning as a supportive, trustworthy, and empowering platform for international professionals
Translated the mission into a visual system that balances clarity, credibility, and humanity

Visual identity:

Designed a distinctive logo and visual system that feels modern, professional, and welcoming
Developed a flexible and accessible colour palette and type hierarchy for clear communication across all materials
Created a design system that ensures consistency and scalability as the business expands

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The feedback.

"continues to exceed expectations"

"Owen continues to exceed expectations on end result and service. The only Designer I will go to."

Migrate.

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Odd Ltd.

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