the results.

clarity & credibility.

The new website clearly communicates Penny’s unique selective invoice finance offering — making it easier for visitors to understand how the product works and what problem it solves.

paths to conversion.

Streamlined calls-to-action and an intuitive layout guide users from “What is this?” to “Get a quote” with fewer clicks — helping to reduce bounce rates and support lead generation.

brand alignment.

The new design aligns Penny Freedom’s online presence with its service quality and customer-centric values, strengthening trust among small business owners exploring cash-flow solutions.

The client.

Penny Freedom is a UK-based fintech platform providing selective invoice finance, allowing businesses to unlock cash tied up in unpaid invoices on demand. The service helps SMEs improve working capital without long-term contracts, offering fast funding and flexibility for businesses across many sectors such as construction, haulage and professional services.

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The goal.

Penny Freedom needed a website that would:

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Clearly explain a relatively complex financial product in simple terms.
Build trust with professional small business owners and decision-makers.
Guide visitors efficiently toward a quote or account signup.
Reflect the brand’s positioning as a modern, transparent alternative to traditional invoice financing.

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The solution.

For this project, we delivered a full website design and development tailored to Penny Freedom’s objectives:

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Strategy & structure.

Designed the content flow to educate first, then convert — addressing common questions clearly and logically.
Highlighted core benefits such as fast access to funds and flexibility with invoice selection.

Visual design.

Clean, professional styling aligned with fintech best practices.
Consistent use of brand colours, icons and visual hierarchy to aid comprehension and trust.

Conversion & usability.

Clear “Get a quote” and “Learn more” calls-to-action throughout.
Visually intuitive breakdown of how the process works.

Content clarity.

Refined messaging to break down financial terminology into user-friendly language.
Structured FAQ elements to address common visitor concerns and reduce friction.

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The feedback.

"I'd highly recommend Odd Ltd"

If you need someone to bring your vision to life, Owen is your man! Having worked together for over a year now, I can confidently say he's an absolute pleasure to work with. He's a clear communicator, can tackle any brief you throw at him, and always welcomes feedback. He knows our brand inside out which is clearly reflected in the quality of his work. I'd highly recommend Odd Ltd.

Penny Freedom.

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Odd Ltd.

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