Within a month of launching the new brand and website design, StepWise Storage saw a signifigant increase in enquiries from customers searching for bespoke under-stairs storage solutions.
Data shows increased website engagement with visitors now spending more time exploring past projects and understanding the bespoke process, resulting in a much higher enquiry conversion rate.
100% of customers surveyed felt the new brand and website design made StepWise Storage appear more professional and premium than their competitors, reinforcing trust in their bespoke storage services.
StepWise Storage is an Ipswich-based specialist in bespoke under-stairs storage, transforming unused space into practical, made-to-measure solutions. The business combines skilled craftsmanship with a bespoke design and installation service to deliver high-quality, custom storage tailored to homes across Suffolk and surrounding areas.
StepWise Storage needed a brand identity and website design that truly reflected the quality and craftsmanship of their work — positioning them as a premium, trusted specialist in bespoke storage. The new website needed to clearly communicate their process, build confidence with potential customers, and drive enquiries through a professional, high-quality online presence.
Odd Ltd delivered a complete visual identity for StepWise Storage, including logo design, brand identity, and a fully custom website design — all built to emphasise craftsmanship, clarity, and trust. Real project photography was used throughout to showcase the quality of their work and build credibility with potential customers.
Key deliverables included:
"I have worked with Owen for over 5 years now on various projects and his service is fantastic! Recently helped on a recent re-brand including a new website, branding and sales materials and it's working really well. Couldn't recommend enough if you're looking for genuine quality and talent in this field. Thanks Owen!"
Stepwise Storage.
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